Advertising your business on naturalpaw will increase "relevant" traffic to your site and produce a higher likelihood for "goal conversions" (sales). People visiting naturalpaw.com are doing so because they're discerning potential customers.  They're looking for knowledge and healthy alternatives.  Start your listing today with naturalpaw.com and start benefiting today.

Importance of backlinking for Search Engine Optimization:

• Quality backlinks attracts search engines to find your website. The quality of the links rank higher than the number of links directed towards your website. A web site that links to yours with similar relevant content will perform better than a website having content unrelated to your website.
  
  
• Backlinking is a part of the entire ranking algorithm process for all the search engines. If two sites are similar in content and design, search engines have a tendency to prefer the site having more inbound links but again quality links dominate. Linking with a bad site will cause a drop off for your websites on the search engines.
  
  
• Quality backlinks drive not only search engines but are a crucial factor to attract the web users towards your website.
  
  
• Backlinks helps to point towards your site. Backlinks found on forums, blogs and other sites across the internet boost up your website popularity.
  
  
• In today’s PR obsessed internet world inbound links are an effective tool to gain better Google PR. Google always consider number of inbound links while raking the websites.
  
  
• Not only Google but all the biggies like Yahoo and MSN now use link popularity and link anchor text as the most important factors in determining their rankings.
  
  
• Linking to the relevant and standard websites enhance your credibility in the World Wide Web.

Thank you for your interest in advertising on Naturalpaw.com.  Naturalpaw.com was born out of the necessity to help provide a resource for people to learn about all things natural when it comes to their pets.  Small businesses and new startups find it hard to distribute their limited advertising dollars. That's where Naturalpaw.com also comes in.  We're inexpensive and focused.  Large advertising mediums are often out of financial reach.  They also limit your listing under broad categories such as "Pet Supplies". Naturalpaw.com will allow you to really define what you do and how you practice.  From raw food to hand made accessories you'll find a category for your business.  Your advertising dollars will not be competing with large mainstream pet companies here. Naturalpaw.com will help level the playing field.

We stress at naturalpaw.com that you must meet certain criteria to list here.  Your business must provide products/services that are -  biodegradable, human grade, handmade, eco-friendly, local market, organic, recyclable or to do with pet safety.

Having a Naturalpaw listing will benefit your business in the following ways:

1. Web Traffic - Listing your web address on naturalpaw will increase traffic to your site. This traffic will be relevant to your target visitor and increase the quality of visits to your site.   Naturalpaw visitors arrive on your site from here because they are eager for natural healthy products and services for their pets.
2. Inexpensive - A naturalpaw listing is a great way to start advertising and will easily be a great return on investment.  Consider that one sale as a result of listing on naturalpaw will easily pay for itself.  Pet owners are very product loyal and often remain that way for the life span of their pets.
3. Web Address is displayed in your listing. Backlinks to your website increase your Google rank. See Backlinks.
4. Google Maps (optional) - User can easily find your location using a link to google maps. If you do not wish to have your location mapped you may turn this feature off when adding a listing.
5. Street Display (optional) - Users can decide if they would like the street field displayed.  Suitable for home based businesses such as dog-walkers who don't want their home address published.
6. Advanced Search - Our search feature makes it easy for visitors to find your business in a broad area (online stores) or their local neighbourhood (shops). Your listing, featured and basic only, will also contain icons outlining the benefits of your business meeting the following criteria. These criteria's will be searchable by visitors to further help them indentify with what is important to them.

Biodegradable	Eco-Friendly	Human Grade	Handmade	Local Sources	Organic	Recyclable

7. Your listing will also contain icons outlining which type of pet your business caters to.

Dogs  Cats Other Small Animals - Rabbits, Ferrets etc