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Importance of backlinking for Search Engine Optimization:

• Quality backlinks attracts search engines to find your website. The quality of the links rank higher than the number of links directed towards your website. A web site that links to yours with similar relevant content will perform better than a website having content unrelated to your website.
  
  
• Backlinking is a part of the entire ranking algorithm process for all the search engines. If two sites are similar in content and design, search engines have a tendency to prefer the site having more inbound links but again quality links dominate. Linking with a bad site will cause a drop off for your websites on the search engines.
  
  
• Quality backlinks drive not only search engines but are a crucial factor to attract the web users towards your website.
  
  
• Backlinks helps to point towards your site. Backlinks found on forums, blogs and other sites across the internet boost up your website popularity.
  
  
• In today’s PR obsessed internet world inbound links are an effective tool to gain better Google PR. Google always consider number of inbound links while raking the websites.
  
  
• Not only Google but all the biggies like Yahoo and MSN now use link popularity and link anchor text as the most important factors in determining their rankings.
  
  
• Linking to the relevant and standard websites enhance your credibility in the World Wide Web.